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Thursday, August 21, 2008 

Abunza - Bilingual Program - Case Study Using Web 2.0

I have spent most of my 15 years online dedicating thousands of hours checking out certain trends and statements made by top income earners. The program that I took on was Abunza. I choose Abunza because of the fact it wasn't a 1 or 2 up compensation plan, so I could actually see the results immediately. Good or bad, it was an ideal program to test Web 2.0.

When I started studying web 2.0, it became very clear that Web 2.0 meant different things to different people. I found one so called "expert in Abunza," claiming that Web 2.0 was simply sticking 30 videos on You Tube. He called himself an expert in Web 2.0 and he was making rather good money. I found that web 2.0 can be as simple or complex as you wish to make it. You can use web 2.0 many ways. The more you spread it out, the more success you will have. It was such an interesting topic, I decided to spend some long days working with my web 2.0 techniques with Abunza. I spent days studying Web 2.0 and actually took bits and pieces from several "experts" in the field and applied them to my own case study.

Needless to say, this test wasn't about money, it was about traffic and how targeted the traffic actually was. With 15 years of experience in dealing with different traffic techniques and resources, I came into this project with a better understanding of traffic than most. To me, Web 2.0 is where users interact with others using different social media outlets. That is a simple version of what I was looking at. As I got involved in the more complicated aspect s of social marketing, it became clear that if certain techniques were used, Web 2.0 might be an awesome traffic generation tool (System). It just might be the answer to expensive leads.

It also came clear that if Web 2.0 was used effectively, this might be the perfect advantage that many home business owners could use. I say this because buying leads, calling them, following up with them, chasing them, might save people thousands of hours in lost time, and save them thousands of dollars in BAD lead sources. First, I built a web site, headed over to You Tube and submitted several videos. I joined several social marketing sites, such as Direct Matches, Facebook, Squidoo, and another 10 or so. I was very active in meeting and adding new contacts in all sites. Not only did I put my videos on You Tube, I added all my videos to another 15 media sites and played around with keywords.

The one thing I noticed almost instantly, was how big of an impact using the same keywords in the TITLE and adding those keywords in the description. That actually was something that surprised me. The awesome part of using videos was almost a given that I would end up on page 1-3 on Yahoo and Google with very little effort. I do agree that it took a good chunk of time setting up my Web 2.0 system. I had researched different tactics and applied most of them. At the 3 week mark, I was averaging about 40-60 leads daily. Doing a little math, I would have spent about $1,000 if I had bought leads. I found that maybe I had spent around $20.00 and the prospects were much, much better than buying leads. So far, I were impressed.

The next thing I did was build a better automated system. I found it was crucial as the leads started to grow. Adding a series of video auto responders was a big help and one more key to actually cementing a relationship with my prospects without even talking to anyone. Bingo ! I had people contacting me, signing up with no communication, and developing an excellent relationship with little or no effort on my part. Ok, so here is the bottom line. I'm convinced that Web 2.0 is a winner. In fact, people on a limited budget with a little coaching, can actually apply Web 2.0 without spending a dime. I did use a couple techniques that I don't have time to describe in this article. The outcome of my testing web 2.0 was just short of amazing and seems to be everything that I have read about. Web 2.0 simply works.

Unlike the old MLM methods of spending a fortune on useless leads, or technical know how, you just need a $50.00 Logitech Quick Cam, and a program that you can use to format your videos. I found Hello World ($10 per month) as a good resource. If I could come up with anything negative to say about this entire Web 2.0 experience, trust me, I would say it. I found it very lucrative, little money out of pocket, and a success rate I have not witnessed in my 15 years online. I also came up with a few tricks of my own just by playing around with videos and social networking sites. I actually found it fun. After doing the most common aspects of Web 2.0, there certainly are many methods that can be applied to web 2.0.

If you are not into Web 2.0, you will find out as I did, this method of marketing not only works, it doesn't take very long to create a nice income for yourself. I did some cross linking using our Video links. Since I was having some good success, I opened up and actively used 360Yahoo, Squidoo, Facebook, Wordpress, etc. Most of my video linking was pointed back to my main splash site. The traffic started to come. Some methods worked much better than others. I found myself being contacted by other marketers. I was in this project for 5 weeks now. I had several sign-ups, and a pipeline of leads that was growing daily. I found that I was getting good organic search engine position without all the complex submission stuff I had spent years perfecting. I found that the three items listed below became the mainstream when testing web 2.0.

(1) A couple things that really caught my attention was the simple fact that very little money, if any, produced several thousands dollars.

(2) If the methods I used are actually implemented, you are looking at only 1-2 working hours daily regardless of what business you were promoting.

(3) Anyone can become very efficient in web 2.0 with a little help and research.

David Lake has spent most of his 15 years studying free traffic techniques and the implication of automated systems for various companies. Most of what he teaches is produced in downloadable web formats. http://www.tamilake.com

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